Through this collaboration, Alexa customers in the United States can now prepare our delicious recipes in a new and convenient way. “We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Blue Apron is using Alexa to kick off its plans for further collaboration with other brands, as well as do more with Alexa. Those with an Echo Show can use the device to order different meal kits every week a la carte instead of needing to sign up for a full subscription.

It uses the same step-by-step recipes as found in the meal kit box but with vocal instructions at whatever pace the chef likes. The new Alexa app lets users pull up Blue Apron Two-Serving and Four-Serving recipes by voice on any Alexa device. The expanded options are part of the growing interest in hands-free recipe guides and other food-related uses of the voice assistant in the kitchen. Meal kit creator Blue Apron has added its recipes to Amazon Alexa devices and enabled those who want to order a meal kit to do so from Echo Show smart displays even if they don’t have a subscription to the service.

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